Beyonce performs onstage during the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California.
MTV is hoping this week is one for the books — the book of world records.
The network is hosting a series of events designed to set some standards, mostly for goofy fun. It begins Monday at 11 p.m. with a 24-hour Beyonce dance marathon outside of MTV’s New York headquarters. In the attempt to claim the Guinness World Record for longest dance relay marathon, dancers will get a nonstop Beyonce soundtrack.
On Wednesday, MTV is asking viewers and their cats to submit videos in an attempt to set a mark for most “meows” in a minute. The network will challenge its audience members to break some of their own personal records Thursday, and post evidence online with the hashtag #EpicWin.
MTV will also ask viewers to express their wishes for the world in 2025, and will print out as many as possible to be buried in a time capsule for a decade.
Besides having fun, MTV is looking to tap into the attitudes of its viewers as expressed in a recent poll, said Stephen Friedman, network president.
“Our audience is made up of dreamers, believers and they love nothing more than to do something bigger and better than it has ever been done before,” he said.